Integrity: you can not buy these value-adding business benefits
Integrity is leverage for optimizing the value of your business. Organizational trust built on a culture embracing integrity can facilitate operational business processes, reduce the risks and...
View ArticleHealthcare Reform raises the bar for Pharmaceutical R & D
Meeting regulatory requirements for approval of an innovative new product is challenging enough but with healthcare reform, it will be the new minimum acceptable standard. Past marketing and sales...
View ArticleFavorable Health Care Reform Legislation Impact on Pharmaceutical Companies
It appears the pharmaceutical industry may have dodged a few healthcare reform bullets, at least temporarily, with the pending legislation. Again, maintaining the industry business model status quo...
View ArticlePfizer provides Stanford School of Medicine $3 million grant for CME
This story is making it around the newswires and industry blogs. This may not have even been a story if Stanford had not taken such a hard stand previously about the pharmaceutical industry financial...
View ArticleThe challenge for non-executives who see a need for change at Pharmaceutical...
One of the most frustrating job situations is when you know the organization is doing something wrong (perhaps even illegal) or you know there is a better way of doing something. You feel there is a...
View Article5 Major Sources of Market Distrust of the Pharmaceutical Industry
No single event, single offense, issue, or individual company can be identified as the source of or considered responsible for the market distrust of the pharmaceutical industry. This has been a...
View Article5 Steps to Restoring Trust in the Pharmaceutical Industry
Like developing a tactical plan without a strategy is not advisable, before we get to specific actions, it is critical to understand the basis for reestablishing trust. First, completely restoring...
View ArticleReestablishing Pharmaceutical Industry Trust starts with Integrity at the Top
The single most important step a company can take in reestablishing market trust is for the CEO and C-level executives to make a definitive personal and corporate commitment to integrity. This has to...
View Article5 Step Assessment for Reestablishing Trust in Pharmaceutical Marketing
The residual effects of pharmaceutical industry indiscretions of the past will linger for some time but also make it all the more important for the industry to be more truthful and forthcoming in their...
View ArticleCan the Pharmaceutical Industry be trusted to use of Social Media?
The ability to mass market through social media could provide pharmaceutical companies efficient reach and frequency capabilities (more people, more often) never before possible. From internet...
View ArticleMoral Dilemma and the Ethics of Pharmaceutical Marketing
You are the product manager, marketing manager, or even VP of Marketing. You understand the regulatory and legal constraints on your marketing but are there ethical considerations depending upon how...
View ArticleHealthcare Reform and a world without Big Pharma
I have long been a proponent of the need for change and cleaning up the bad behaviors of the pharmaceutical industry to reestablish trust and credibility. At the same time, with the challenges and...
View ArticleHealthcare Market Perceptions create Expectations for Pharmaceutical Companies
The pharmaceutical industry has created market perceptions, right or wrong, that have been transformed into market expectations. Like for any business meeting market expectations is a critical...
View ArticleWe Hate Your Financial Influence but we Like Your Money
A change of heart at Stanford Medical School allowed it to accept $3 million from Pfizer for CME after having publicly denounced the inappropriate financial influence of industry on CME. The draconian...
View ArticlePerceptions of the Pharmaceutical Industry can make Normal Business Practices...
Those who have read this blog know that I am not into making excuses for pharmaceutical industry misbehavior. At the same time, it is important to understand the impact of how outsiders (those not...
View ArticlePharmaceutical Industry Physicians and Scientists are the Key to...
Corporate integrity should start at the top of the organization and every employee must do their share to make it a reality but pharmaceutical company physicians and scientists are the best hopes for...
View ArticleSecret Low Cost, High Revenue Generating Strategies for Pharmaceutical Companies
It’s been going on for decades and there seems to be no end in sight. Good news for pharmaceutical companies and their executives. Drive billions of dollars in revenue while saving hundreds of...
View ArticleHigh Prescription Drug Prices pay for more than the High Cost of R & D
More often than not you hear Pharma defend high prescription drug prices as necessary to cover the high costs associated with pharmaceutical research and development. Over the course of 7-10 years or...
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